Brigid Alverson has written a terrific rant about what journalists want from publisher websites, as well as exactly how lots of stop working at the basics. Here’s what any type of publisher site must have, influenced by her list:
A page on each of your publications that contains the credits, a cover picture (in a recyclable form), the price, as well as the solicitation information. (Ideally, updated when you make changes.)
A working browse engine as well as understandable navigation.
Contact info as well as fundamental business information. I like to understand what someone’s official title is when crediting them, so a listing of business officers as well as normal functions is helpful, too. (Is so-and-so the CEO or the president or the Editor-in-Chief? advertising director or promotion Manager? etc.)
There’s great deals a lot more at Brigid’s post, which you must read. As she points out, “If I Google the title of your comic, your site must show up on the very first page of results. It nearly never does.” You requirement to beat the sites using downloads as well as evaluations as well as problems for sale with some great browse engine optimization. as well as you get that by having a fantastic web site that great deals of people discover worthwhile to link to. inspect out the sites for Oni press or top shelf for great examples.
Also, when you redesign your website, don’t break all of your previous links! If you aren’t going to keep the URLs, at least set up redirects. I’ve stopped linking to publisher sites in a lot of of my reviews, for two reasons: 1) I’ve been burned in the past by publishers who modification their links, needing a lot of rework on my part. 2) I only want to link to you if you supply something I don’t (and I cover the price, credits, as well as plot description). In a lot of cases, that’s an on the internet preview, which supplies visitors something beneficial as well as unique.
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